- Our role
- Brand identity
- Creative direction
Where Art meets Graft
Manchester’s historic Mosley Street is not short of fine heritage buildings. It is home to some fantastic examples of classically styled Victorian architecture. Look closely, sandwiched next to the Portico Library and you’ll find a more modest but beautifully proportioned townhouse with its own story to tell. A building with its roots in Manchester’s rich textile and warehousing history.
55 Mosley Street was previously part of Manchester's calico printing industry created out of the city's textile boom in the industrial revolution. When the building's owner Bluefig asked us to help them transform the building into a modern workplace we knew it was an opportunity to create something special.
Our role was to shape the brand identity, design brief, assemble the best delivery team and oversee the creative development. We invited the talented team at Hawkins\Brown to lead the architectural design and they have created a thoroughly modern solution while remaining sympathetic to the building’s historic fabric. Together, we developed the architectural and brand identity hand-in-hand to create a joined up vision to transform 53-55 Mosley Street into its new incarnation- Calico. www.calico-mcr.com
Craft & Community
As with the calico printing that came before it, the new design interventions are all about a sense of craft and materiality. The team at Hawkins\Brown have carefully considered every detail to create a calm, refined and characterful environment that blends a historic and contemporary palette which the brand reflects.
A new rooftop extension creates a balcony garden and shared breakout and event space at the 4th floor. Together with an informal reception lounge at street level these shared areas help foster a sense of community between tenants.
"Sheila Bird Studio are an amazing collaborative partner, they have helped us shape and stay true to an exciting vision and together with Hawkins/Brown create something unique in Manchester."Faris Mousa
CEO, Blue Fig
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