Duke & Parr
- Our role
- Place naming
- Creative strategy
- Concept development
- Interior design
- Brand identity
Hidden in Plain Sight
Awakening sleeping beauties is such a rewarding part of our work. Proudly stood on the corner of one of our favourite neighbourhoods in one of our favourite cities, 105 Duke Street in Ropewalks has kept its charms hidden from the good people of Liverpool for too long.
When CERT Property asked us to help them put this beauty back on the map with a new creative vision we couldn't resist.
105 Duke Street was built in 1800 at the height of Liverpool's seaport heyday. Not only was it Liverpool's first public library, the building also housed an extensive Natural History Collection donated by The Earl of Derby.
As we started to peel back the layers of the building its hidden history revealed itself piece by piece offering up inspirational surprises at every turn.
Hidden vaults, cavernous basements, a courtyard atrium, interconnected buildings and period details were amongst the delights discovered just waiting for a new lease of life.
Rebranding a Classic
Working closely with the CERT Property development team and Elevate Architects we set about defining a new vision that repositions the building as a next generation workplace. Rebranding the development as Duke & Parr acknowledges the two very different buildings coming together to create a place where work, social and leisure spaces connect. The brand identity and renewed sense of purpose set the tone for developing an interior strategy that embraces the old and the new.
With a variety of flexible spaces across the two adjoining buildings devoted to work and leisure uses, the beating heart that connects them is the reception lounge and central atrium. These multi-purpose communal areas are places to eat, drink, hold events, work and socialise. Proudly expressing the building's natural fabric, these spaces pay homage to its Victorian past with features such as library style reading desks and a Wall of Curiosities.
The 3 story atrium will transform into The Feel Good Yard, a place focussed on wellbeing where the mind, body and soul become refuelled and refreshed
In contrast to the classical features of 105 Duke Street, the adjoining building at 91 has a different character. Both on the upper levels and the 2 floors of basement, the raw industrial concrete beams create flexible for modern businesses to use in a number of ways. From recording studios and fitness rooms to secret speakeasy bars, the basement areas offer many opportunities.
Duke & Parr's story is only just beginning. When complete, it will be a workplace like no other in Liverpool, a benchmark for a new workstyle in the city. Building on the independent spirit of Ropewalks it will transform a local landmark into a hub for like-minded people tuned into a different way of working.
Got an interesting project idea?